Content is king. Video is Emperor in the Arab world. Don’t wait for a Monitor Report on the matter. Check out the numbers of hits accumulated by regional youtube video production channels:
- Saudi Satire video production machine “la yekthar” and Fahed Al Buthairi average a million hits per clip. They have 458,053 subscribers and 59,698,504 video views
- Arab Idol’s youtube channel has 551,441 subscribers and 137,150,562 video views
- Indie productions from Jordan “Bath Bayakha” averages 300k hits per video and are on their 3rd season
What this means is go video and you’re a hit. It is that simple! And its not just entertainment, it is education, professional training, product demonstrations, service descriptions, workouts and lots more!
Tips for video:
- Keep it brief. 1-3 minutes for a home-grown production, 3-5 if you have all the bells and whistle!
- Front-load it – make the case upfront.. don’t drag on the intro.
- Storyboard it – don’t be all over the place.. write a coherent script..
- Keep it simple – business or entertainment, the simpler the better.
- Know your audience – target it well. Don’t make it for everyone.
Last but not least, socialize it. Its not enough to upload to twitter.. push it out to the social media sphere.
Enjoy being a youTube Star!