I come across charities regularly that are struggling with fundraising. Crowd-funding offers a good, and relatively easy way to get money online. You share your stories and needs with the world online and the crowd responds by sending you money to your account. There are some basic steps to follow:
- Locate an online crowd-funding platform that is suitable for you. I recommend Just Giving because they’re in the region and their site is easy to use. They need your registration paper, a bank statement and an application form. The folks are very easy to work with and responsive.
- Recruit a student from a local university who understands social media market.
- Get your volunteers to take good photos or a short video (1 min or less).
- Write a script describing your cause, your beneficiaries, the way you will use funds and share photos/videos.
- Post your script and photos on Justgiving.com and / or your site. (They have great how-to videos)
- Your intern can help you share your campaign content on social media channels (Facebook, Twitter, Linked-in, Pinterest, Instagram).
Here are a few sample campaigns that I think are cool:
Cycling for Gaza
Let me know if you require more support. @rchakaki (on twitter)
As Ramadan approaches, we’re all thinking of ways to give. Charities and non-profits are looking for creative ways to reach out to the community. Here’s a 2 minute video example of an initiative that works in India and can be replicated in our region using local models.
SHARE MY DABBA – A SMALL STICKER CAN MAKE A BIG DIFFERENCE – YouTube.
here’s how your charity can replicate their success:
- Consider a campaign that builds on an existing food/beverage distribution network.
- Define your campaign objectives; keep it simple!
- Identify the people who’ll help you make it possible
- Create the message to reach them and get them on board
- Figure out your distribution channels
- Select communication channels where your supporters are likely to be (reach mass audiences of supporters through social media).
- Create simple content (photos, home-made videos) that have a high emotional value.
- Start small and watch it grow.
- Measure your success and report on it to your stakeholders.
- Be patient with your program. Watch it grow slowly, it will have a longer lasting impact.
For a regional example check out the Family Kitchen in Jordan
For more on Share My Dabba check out lighthouse insights
Relevant organizations providing support in Ramadan: PMRS Nakhweh
Photo Journal of the training for an awareness raising climb – courtesy of Hani Idris
It is every Arab’s responsibility to document the beautiful and rich history of our people, places and culture.
With our cities, towns and architectural landmarks turning to dust, all that remains are the memories of our elders. They stand as our national treasures. In their stories are the gems of our rich, diverse, peaceful, beautiful and simple past.
Now more than ever, it is critical to document their lives, the stories of where they lived and how they lived, their friends, the places they visited, their traditions, their values and flood digital channels with their narrative.